A GLOBAL NETWORK OF CULTURE STRATEGISTS & CREATIVES
LANI TUITASI | GLOBAL CULTURE STRATEGY LEADER
Lani is a culture strategy leader with over 10+ years of experience guiding brands on how to credibly turn culture & social relevance into business results.
Over the past decade, Lani has worked as a culture confidant with directors and C-Suite executives across the world’s most iconic brands including Google, Kraft Heinz, Bacardi, Taco Bell, Marriott Bonvoy, Amazon Music, Dove Hair, and Sony.
Lani has a special sauce and arsenal of culture strategy tools she applies to each brand’s unique brand challenge - all in the name of moving business forward by moving culture forward.
THERE’S A METHOD TO IT ALL
01 CULTURE GOAL
While most agencies put measurement as a last step, I put it as the first. You can’t map the strategy if you don’t know your end destination. We’ll create a SUCCESS MEASUREMENT FRAMEWORK connecting our business & brand objectives to our CULTURE OBJECTIVES - ensuring we know our end goal and make every move in culture measurable.
02 CULTURE SPACE
A brand’s cultural space is defined as the relevant spaces in culture surrounding your audience where a brand can show up credibly. The question isn’t “what’s our music strategy?” or “what’s our gaming Gen Z approach?” The question is HOW DO WE FIND OUR CREDIBLE SPACE IN CULTURE and WHY ARE WE THERE?
03 CULTURE RELATIONSHIP
To execute effective culture campaigns, you need to build genuine, authentic relationships. I’lll identify INFLUENTIAL VOICES WITHIN EACH CULTURE SPACE and leverage my network to connect you directly to talent, influencers and media partners. More importantly, I’ll provide you a plan and the leadership for how you leverage these relationships creatively & cost efficiently.
END DELIVERABLE: 360 CULTURE STRATEGY
This is an actionable plan YOU CAN LEVERAGE 360 END-TO-END that will inform our creative ideas and how you execute across channels or within any integrated agency team.